About ‘4C-UK’ and Life-stage data

GB Group has developed ‘4C-UK™’, a new Lifestage database to help its clients proactively anticipate life changing and other events that drive consumer activity in order to retain and develop more customer relationships. The 4C-UK Lifestage database features factual data derived exclusively from national data sources to provide the highest levels of assurance and accuracy. As a result GB Group can provide clients with the ability to act on this information quickly and proactively.

About ‘4C-Alerts’

‘4C-alerts’ is a revolutionary web service that proactively updates clients with the very latest changes as featured in GB’s new Lifestage database 4C-UK. The first of many new Lifestage databases to be featured within 4C-UK is property search data sourced exclusively from a range of partners involved in the final stages of property conveyancing.

About Pre Home Mover data

Property searches are undertaken during the final stages of the completion process. GB and its partners have validated the accuracy of the ‘4C-UK’ data service to 80% by:

  • Analysis of pre-home move database against number of new mortgages granted and recorded by the British Bankers Association (May’05 – May’06)
  • Matches against ‘Properties Sold’ as recorded by the Land Registry (March’05 – March’06)

About the research study

This study was undertaken using the TNS Omnibus among a representative sample of 2,107 adults in Great Britain between the 3rd and 7th February 2006. All data discussed in the above announcement is based on the opinions of those surveyed.

About GB Group plc

GB Group plc provides a range of products and services to enable organisations to capitalise on one of their greatest assets - customer data. The Company has expertise across a range of sectors and is able to transform customer data into valuable information, enabling clients to make better, more informed decisions.

The development of innovative software and services, through to the provision of the UK's most comprehensive consumer and business reference databases - The National Register® and the National Authentication Register® - positions GB Group as a widely acknowledged industry leader in its specialist markets.

GB Group plc has three complementary business areas:

  • The DataIntegrity division helps companies capture and maintain accurate customer contact data, an essential foundation for any profitable customer relationship.
  • The DataSolutions division empowers companies to consolidate and analyse customer data from various sources, enabling them to make better, more informed decisions.
  • The DataAuthentication division helps businesses validate personal identity information and provides anti-fraud solutions to fight crime.

Established since 1989, GB's core competencies combined with industry sector knowledge have enabled the company to deliver significant value to organisations such as Standard Life, Scottish Power and TD Waterhouse in helping them derive maximum value from their customer data and sustain real advantage over their competition.

GB Group is supported by its key relationships with major organisations with whom it works with on major initiatives (an example being British Telecom), together with a team of highly talented and motivated staff successfully delivering business solutions.

GB Group plc is listed on the London Stock Exchange (www.gb.co.uk).