GB Lapse prediction
In reality your customers don’t tell you that they’re about to leave - they just go.
GB Group has enhanced its Data Solutions services by adding a unique Lapse Prediction capability that ultimately will help businesses improve their customer retention rates.
Spend accurately
With the vital knowledge gained from GBLapse Prediction, you will be able to accurately target those most likely to lapse with retention marketing before they are lost to the competition indefinitely.
Act before it’s too late
By analysing data you already hold on your customers, GB Group can help you identify in advance WHO is most likely to stop buying your products or services - and crucially, WHEN.
Studies have shown that if contact is made within two weeks of the predicted lapse, it can result in a 70-80% success rate in retention as has been proved in the gaming sector. If contact is not made within three months, this falls to less than 20%, by which time your competitor has acquired a new customer!
To retain over 80% of your potential lapsing customers, call GB Group's Lapse Prediction Manager on 01244 657353 or click here to send us an email.